Barbershop Jordaan

Barbershop Jordaan is a local barbershop in Amsterdam which differentiates by its personal approach to customers. Besides giving a high-quality cut, the goal is also to offer a friendly relaxing atmosphere, so clients could enjoy their time with a drink and a nice conversation. The shop’s vibe reminds an after-work gather with friends, providing a safe space where everybody can just be himself.

This project implies a redesign of the current website and its migration to Webflow. The objective was to create a clean, minimalistic yet functional look, allowing to focus the essentials - the communication of barbershop’s approach and services, as well as the booking functionality. The visual side of the project is based on contrasting colors, with primary color changing from section to section. On top, it is complimented by humble animations which support the core idea of the brand - just be yourself.

In terms of structure, the site was created as a single-page, having the sections going one after another. Such approach complies with the visual simplicity of the website, as the potential client will find all the necessary information in one place, without having a need to explore multiple pages. Another functional feature of the website is in the section layouts - the sections were built in the way so they could be re-used for the future print materials, allowing all brand collateral to match the design code with no extra effort.

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